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Picture it. Five years from now, instead of reading this article you will be watching it. Video-on-demand traffic has trebled, and multinational technology company Cisco, has gone out on a limb and cited that video will account for 73% of all consumer internet traffic by 2017. Forrester also reported one minute of video is worth 1.8 million words, and that is barely touching the tip of a film-reel shaped iceberg.
Viral content is recognised industry-wide as the future of content Marketing, and businesses far-and-wide are identifying it as a key means to satisfy information and entertainment needs. After all, viral success stories are ten-a-penny: Evian, Volvo Trucks, Red Bull, etc. But, how do you use video to generate leads and in turn, sales in a market addled with Brand noise, adverts and consumer touch points?
Shortened facetime with consumers accentuates two keys focus areas. Firstly, maximising every opportunity you have in front of existing and prospective customers and highlighting your USP’s, ensuring every online/offline interaction delivers an excellent, memorable Customer Experience.
For those customers yet to be converted, video is being utilised as an additional selling tool and is recognised for having a massive impact on website traffic (25%+ increase), enquiry conversions and sales. This can be through using existing customers to wax lyrical about the experience they had with your Brand, or an opportunity to record a personalised follow-up. This approach allows sales staff to interact directly with customers, tackling any key objections and to emphasise the benefits in a short video follow-up.
Director Alan Winslade, of Customer Experience Management experts aura Corporation, comments: “Video is fast-becoming the go-to upsell tool, particularly for high-end or big-ticket purchases. Individualisation is a key ingredient in any successful Customer Experience strategy, and integrating video is a natural step towards delivering innovation and conversion throughout the customer journey.”
“Customers want their needs to be treated individually, and with video taking centre stage, Customer Experience is evolving for the better.”
aura Corporation are experts in Customer Experience Management, using customer feedback as the foundation of Brand improvement.
About Aura Corporation
We are a leading Customer Experience Management business that harvests customer opinion, using it as the foundation to provide customer feedback to improve Brand performance.
aura enjoys relationships internationally with leading Automotive, Public Sector, Transport, Financial Services, Telco and Retail brands, delivering a range of customer-focussed solutions, which can be integrated with existing Customer Service, Training and CRM platforms, throughout the customer journey.
Our clients work with us because we offer an unparalleled level of service delivery, which paired with our innovative, hybrid solutions deliver tangible results on a global scale. Our CX platforms are described by clients as best-in-class. Furthermore, our unique Insight methods, combined with our 18-year heritage, allow us to provide actionable consultancy, returning measurable growth for the brands we support.
Visit our website at www.auracorp.com.