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LONDON, UNITED KINGDOM 29th March 2019 — International automotive technology collective Marque Group has appointed respected auto executive Allan Rushforth to lead the strategic direction of its UK- and European-based businesses.

A recognised global industry leader with over 35 years of experience in automotive, Rushforth has worked at manufacturer level in positions including Vice President of Nissan Global Sales and Performance, and Chief Operating Officer at Hyundai Motor Europe. His expertise also extends through the automotive retail sector, including Managing Director of UK motor retail group Lookers PLC.

Recognising the competitive landscape across the industry, Rushforth’s appointment will accelerate Marque Group’s unique blend of data-driven value services and high-quality operational execution, boosting its clients’ customer retention and revenue growth.

“Marque Group is an innovative organisation making strong headway into the worldwide automotive technology space,” said Rushforth.

“We’re bringing together a team of experienced people who understand the future requirements of the sector. By re-enforcing our clients’ own excellence in retail with Marque’s technical agility we see an opportunity to develop intuitive business solutions that give our customers greater operational certainty and improve their bottom line.”

As Managing Director – Europe, Rushforth is tasked with leading-out Marque Group’s family of companies as it expands its strategic footprint and influence across Europe, the Middle East and Africa/South America. Specifically, Marque Group is positioned to capitalise on its existing European presence from its aura offices in Cologne, Germany by aggregating its experience of UK automotive retail and global OEM relationships to grow the businesses.

Marque Group CEO, Gary Martin, is thrilled to have Mr Rushforth lead and direct its UK and European teams as part of the broader international organisation.

“Allan’s track record of providing interconnected, strategic solutions is a huge advantage for Marque Group’s northern hemisphere blueprint,” said Mr Martin.
“The wider team is equally excited to have Allan spearhead our sustained growth into both the UK and EMEA marketplaces.”

Marque Group’s UK and European entities include Aura. Vital Software and THREE60 CRM, Aura is an international customer experience agency operating across Europe, South America, Russia and the Middle East, specialising in actionable research and insights delivered to OEM’s and Dealers from their modular software platforms with offices in the UK and Germany. Vital Software is based in both Australia and the United Kingdom providing integrated data traffic solutions for OEM’s and Dealers. THREE60 specialises in marketing and customer contact, with robust technology-backed, client and database management tools for the aftersales sector. Other entities include B2B loyalty solutions provider Smart Loyalty and lead management platform AutoPlay, both based across Australia and New Zealand.

Aggregating services across the Marque brands to provide clients with a modular suite of business tools will be a key component of the organisation’s future growth.

About Marque Group

Marque Group empowers its companies and their clients with knowledge and strategies to influence results in an ever-changing global market. Operating in the autotech (automotive technology) sector, the Group partners with complementary, innovative companies which together provide outstanding experiences to clients and consumers alike. Headquartered in Sydney, Australia, the Marque Group family of companies across Australia, Germany, New Zealand and the United Kingdom includes Aura Corporation, AutoPlay, Smart Loyalty, THREE60 CRM and Vital Software.

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