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Global Automotive Technology Firm Marque Group Acquires UK Customer Experience Agency

LONDON, UNITED KINGDOM 24 August 2018 — International automotive technology organisation Marque Group today announces its purchase of Aura Corporation, as part of its strategic growth in the region.
Aura Corporation joins Marque Group’s other UK entities – Vital Software UK and THREE60 CRM (previously MDF Database Solutions) – in the growing suite of data chain solutions to the automotive sales and aftersales sectors. Its other companies include Vital Software Australia, as well as trade loyalty platform Smart Loyalty, based in both Australia and New Zealand.
Aura Corporation provides specialised customer experience solutions and insights to vehicle manufacturers, public sector operators and financial institutions, with experience spanning 21 countries worldwide. Headquartered in Buckinghamshire and with offices in Germany, the company conducts over 5 million customer surveys per year, and has been recognised with the Queen’s Award for Enterprise in International Trade (Export). The business provides research, consultancy, insight analysis, customer experience software platforms, qualitative data management and BI reporting, helping their clients increase customer loyalty and make sound, data-backed business decisions.
“We aim to enable our clients and their Dealer networks to identify both opportunities and issues in their day-to-day business, through customer feedback and analysis available live from our web platforms,” said Mike Trotman, Aura Corporation’s Managing Director. “We are excited to have Marque Group and its other companies support our local operations through this acquisition; it puts further focus on our potential to become global leaders in the customer experience space.”
Marque Group’s acquisition of Aura Corporation demonstrates the Group’s commitment to supporting automotive innovation. The opportunity for Aura to work locally alongside leading data integration and business intelligence platform Vital Software, as well as automotive aftersales CRM platform THREE60, enables accelerated growth in the Group’s European business.
CEO of Marque Group, Gary Martin, said:
“Our acquisition of Aura Corporation deepens our offering to the global automotive sector. Our commitment to customer excellence, in line with our existing entities’ products and services Smart Loyalty, THREE60 CRM and Vital Software, is mirrored in Aura’s success to date. We are delighted to further diversify our portfolio with Aura, and look forward to helping them grow and expand their global operations.”

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About Marque Group

Marque Group empowers its companies and their clients with knowledge and strategies to influence results in an ever-changing global market. Operating in the autotech (automotive technology) sector, the Group acquires complementary, innovative companies which together provide outstanding experiences to clients and consumers alike. Headquartered in Sydney, Australia, Marque Group launched in early 2018 and is comprised of Vital Software UK and Australia, Smart Loyalty Australia and New Zealand, THREE60 CRM UK, and Aura Corporation UK and Europe.

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