Group Headquarters

The Old Post House,
18 London End,
Beaconsfield, HP9 2JH

German Office

aura Europa GmbH
Gartenstraße 3
51379 Leverkusen
Germany

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WHY SALES STAFF ARE NO LONGER ENOUGH…

WHY SALES STAFF ARE NO LONGER ENOUGH…

The car buying process, as a whole, has evolved significantly with prospective customers spending less time on the forecourt and a larger proportion researching the product and its respective service online. A recent study has revealed that new car buyers…

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HYUNDAI MOTOR FRANCE RECOGNISE SUCCESS OF AURA 5-STAR CUSTOMER RATINGS AND REVIEWS PLATFORM

HYUNDAI MOTOR FRANCE RECOGNISE SUCCESS OF AURA 5-STAR CUSTOMER RATINGS AND REVIEWS PLATFORM

A report from consumer champion, Which? stated that “around £23 billion of purchases a year are influenced by online reviews”.  Ratings and reviews are recognised as an integral part of the ever-evolving Customer Experience; the heart of what we do…

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INTERNET RETAILING COVERAGE: ONLINE RATINGS AND REVIEWS: BRINGING THE TRUST BACK

INTERNET RETAILING COVERAGE: ONLINE RATINGS AND REVIEWS: BRINGING THE TRUST BACK

As the coverage from the Competition and Markets Authority (CMA) investigation into the misuse of online ratings and reviews maintains its momentum, aura Corporation Managing Director, Mike Trotman, speaks with leading publication Internet Retailing. This ‘Guest Comment’ article reiterates our…

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80% OF UK RETAILERS HAVE NO WAY FOR CUSTOMERS TO PUBLICLY RATE OR REVIEW SERVICE ONLINE

80% OF UK RETAILERS HAVE NO WAY FOR CUSTOMERS TO PUBLICLY RATE OR REVIEW SERVICE ONLINE

As coverage from the Competition and Markets Authority (CMA) investigation continues to gather momentum, we undertook our own research focussing on big ticket retailers.  Findings reveal eight out of 10 UK retailers have no way for customers to publicly rate…

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CMA INVESTIGATION LAUNCHED INTO MISUSE OF ONLINE REVIEWS

CMA INVESTIGATION LAUNCHED INTO MISUSE OF ONLINE REVIEWS

There has recently been an influx of media coverage following the UK’s Competition and Market Authority’s (CMA) allegation of some businesses ambushing rivals with fake reviews.  Furthermore, findings from their survey revealed some consumers are using the threat of online…

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