Group Headquarters

The Old Post House,
18 London End,
Beaconsfield, HP9 2JH

German Office

aura Europa GmbH
Gartenstraße 3
51379 Leverkusen
Germany

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TEXT ANALYSIS IN THE SPOTLIGHT

TEXT ANALYSIS IN THE SPOTLIGHT

    aura has launched a new tier 1 Text Analytics Module as part of their successful Supersite Platform. This new software is designed to identify key areas of customer concern from customer text feedback and provide analysis down to…

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60% OF ONLINE SURVEYS ARE NOW COMPLETED ON A MOBILE OR TABLET

60% OF ONLINE SURVEYS ARE NOW COMPLETED ON A MOBILE OR TABLET

Latest figures released by aura reveal that almost 60% of customers completing surveys online do so on a mobile or tablet device.  This rapid increase in a relative short period of time highlights the need for carefully considered design and…

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ARE YOU BEING PROACTIVE OR REACTIVE IN THE AREA OF CUSTOMER FEEDBACK?

ARE YOU BEING PROACTIVE OR REACTIVE IN THE AREA OF CUSTOMER FEEDBACK?

In a recent National Passenger Survey for the rail industry it was heartening to see one of aura’s clients significantly increase their score in the face of a decrease in customer satisfaction within their operating region. The CS programme run…

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WOMEN ARE THREE TIMES MORE LIKELY THAN MEN TO USE THE WORD ‘LOVE’ TO DESCRIBE THEIR CAR

WOMEN ARE THREE TIMES MORE LIKELY THAN MEN TO USE THE WORD ‘LOVE’ TO DESCRIBE THEIR CAR

To mark the occasion of Valentine’s Day, we took the opportunity to run automotive survey comments through our text analytics libraries to see what else differs between the way men and women view their cars and purchase experience at the…

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