Group Headquarters

The Old Post House,
18 London End,
Beaconsfield, HP9 2JH

German Office

aura Europa GmbH
Gartenstraße 3
51379 Leverkusen
Germany

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GDPR is Just Around the Corner

GDPR is Just Around the Corner

The new General Data Protection Regulation (GDPR) is coming out and there is a lot of concern as to what it will mean. By the morning of 25th May 2018 GDPR will become European Law. The role of Data Protection…

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TEXT ANALYSIS IN THE SPOTLIGHT

TEXT ANALYSIS IN THE SPOTLIGHT

    aura has launched a new tier 1 Text Analytics Module as part of their successful Supersite Platform. This new software is designed to identify key areas of customer concern from customer text feedback and provide analysis down to…

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NEW RETAIL STANDARDS SOFTWARE

NEW RETAIL STANDARDS SOFTWARE

  Retail outlets are both your sales and service points and your ambassadors. They represent the brand and the key customer touchpoint in the sales process as well as providing post sale service, delivery and support. The customer can have…

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A NEW BEGINNING FOR CUSTOMER EXPERIENCE IN LATIN AMERICA

A NEW BEGINNING FOR CUSTOMER EXPERIENCE IN LATIN AMERICA

aura is launching innovative Customer Experience programmes across Central and South America deploying the newest version of Supersite V5. The initiative is designed to improve the Sales and Service Customer Experience of a global leading automotive manufacturer. A series of…

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CEM JUST STEPPED UP A GEAR…

CEM JUST STEPPED UP A GEAR…

Research and analysis experts, Forrester, report “CX [the Customer Experience] is the greatest potential source of competitive advantage in the age of the customer”, commenting that “CX leaders grow revenue faster than CX laggards”. In response to this and growing…

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